Owning a business in Kosciusko County, Warsaw, Syracuse or Columbia City Indiana is something to be proud of. Yet, it’s also important that the pride reflects in the looks of your business.
It’s true that your commercial building needs to be keeping up appearances, but many business owners tend to put the visual aesthetics of their business in the back seat. What you might not realize is that this may hurt your business even without you noticing it.
You wouldn’t show up to a meeting wearing a faded and frayed shirt, would you? A good paint scheme can help you present a positive and inviting image that appeals to customers, employees and even potential investors. Here is a quick look at the top 6 reasons why painting your business is a smart investment.
1. Invites New Clients and Customers
The outward appearance of your business needs to reflect on how you do your business. The paint job and color scheme should invite your customers in and encourage them to come back when they leave. Think of a freshly painted storefront –it looks brand new and more inviting than one with faded and peeling paint. Other than inviting new customers, a new paint job makes existing customers more comfortable while at your business. This encourages them to return and even refer their friends.
2. Improves Morale
Making your business place comfortable isn’t just for your clients and customers –your employees want to be comfortable too. After all, they spend the most time at your workplace more than anybody else –so why not boost their morale with a clean, safe and appealing environment. Blue hues are known to promote good moods and peacefulness while green tones spark creativity. You might want to stay away from bold reds unless they strongly feature in your brand colors.
3. Increases Property Value
If you’re thinking of selling your office space soon, a fresh paint job will increase the value of your property and help sway potential buyers when negotiating for a good price. Equally, if you own rental space for businesses, painting your business attracts more tenants and prevents some of your properties from remaining vacant. Excessively bright and bold colors may turn away potential buyers or tenants, so be sure to choose paint colors that promote comfortable feelings of relaxation.
Maintenance is one of the biggest cost items when it comes to running a business. Generally, repainting surfaces regularly will prevent your business from deteriorating to the point of needing a major overhaul. Paint on various surfaces deteriorate over time, regardless of the quality –and when this happens, your previously painted surfaces become exposed to elements and various other sources of damage.
The paint deterioration often manifests itself through color fading, gloss degradation, and fine cracking. When these issues aren’t addressed right away, they’ll eventually dull the image of your business and lead to extensive damage. Painting your Indiana business following a consistent routine will keep it looking at its best for many years to come.
5. Regulatory compliance.
Depending on your industry, having various areas of your business painted in specific colors will help you comply with industry regulations in addition to creating a safe and healthy work environment for your workers. For instance, maintaining line stripping in certain work areas will ensure efficient and safe traffic flow, reduce the number of occupational accidents and boost productivity.
6. Competitive edge and branding
Regularly painting your business is a great way to maintain a distinct brand identity and set yourself apart. For instance, you can choose certain colors that fit your brand and give your company a unique look, and weave in your logo. But you need to take some time and understand the basics of color psychology before painting your business.
For starters, bright, vibrant colors can create an impression of energy and vitality. If you want to suggest calmness and reliable, neutral shades are a great choice. Periodic paint maintenance will also affect how potential customers perceive your business –most people, including you, favor visually appealing, friendly looking businesses.
Before settling for a certain color scheme for your business, consider the paint colors recommended for different business environments, the latest paint color trends and of course your logo’s color scheme.
If you’re looking for commercial painting services in Warsaw, Syracuse, Lake Tippecanoe area, Winona lake area, or Columbia City Indiana, we can help. Give us a call today and we will be happy to offer a free estimate.