What Color Should I Paint My Commercial Building?

When you want to update your business with new paint, choosing a color is one of the most challenging decisions. While commercial painting companies often repaint offices, warehouses, and other businesses with a fresh coat of the existing paint color, you might be thinking about making some changes. But how can you choose the right shade with so many to choose from?

Considering factors like the type of business, the surrounding environment, your brand, and color psychology can help narrow the choices.

How To Select Paint Colors for a Business

Commercial painting contractors have experience helping businesses select the right paint colors and can provide valuable insight if you need assistance. To get started, consider some of the following guidelines.

1. Color Psychology

Color can evoke different moods and associations, which is essential when trying to establish a brand or to influence certain behaviors from customers and employees. Understanding color psychology can help you select colors that set the right tone for your restaurant or store and create the atmosphere you’re trying to achieve.

Some of the most common color associations include:

· Red and yellow: Energy and vibrance

· Orange: Discounts and value

· Green: Growth and success

· Blue: Calm and loyalty

· White: Clean and minimalist

2. Your Company’s Brand

Color is critical to brand recognition. Commercial painting companies often recommend incorporating your business’s brand colors into the interior and exterior paint to help customers identify your building and strengthen brand recognition and loyalty. Even using shades of the brand palette can help create a consistent image of your company.

3. Surrounding Environment

You want your business to stand out — but not in a negative, “What were they thinking?” way. Your paint color needs to comply with local guidelines or restrictions;

for example, in a historic district, you may have a limited palette. Choose a paint color that coordinates with the building’s architecture, surrounding buildings, and landscaping.

4. Business Type

The type of business you own should influence interior and exterior colors. The color palette should reflect the services you offer. For example, the bright primary colors or pastels that are perfect for a preschool would be out of place on a bank or law firm.

Commercial painters often recommend the following color palettes for businesses:

· Warehouses: Earth tones convey reliability. Incorporate shades from your company’s brand palette to add interest.

· Restaurants: Neutrals and white are calming and create an impression of cleanliness. Black and gold create a luxurious, high-end look.

· Retail stores: Vibrant colors attract customers and help customers make decisions.

· Office buildings: Calming shades of blue and gray and neutrals evoke professionalism and help your signage and logo stand out.

Call Matthews Painting Company: Commercial Painting Contractors You Can Trust in Warsaw, IN

If you’re struggling to choose a color for your business, our team at Matthews Painting Company has the expertise to help you make the right selection. With more than 22 years of experience in commercial painting, we can help you find the perfect color to make your business stand out. To request a free estimate from our local, family-owned commercial painting company, call us at 574-834-3575.