In this digital age businesses find themselves with considerably more control in creating their desired public image. For example popular social media sites allow restaurants to not only keep the public engaged communicating daily promotions, but also posting an Instagram of featured dish specials. While these digital options can be great tools for savvy business to consumer relationship building, it’s also important to remember that the visual representation of the commercial space sends an even more powerful message. The exterior paint is often the first impression many people have of many businesses and overall quality and aesthetic appeal can be a deciding factor for potential customers.
Fortunately, professional painting is often regarded as one of the most cost-efficient quality enhancing solutions that businesses can seek. Some believe that an entire renovation or a bunch of shiny new appliances are necessary to take business up a notch, when in fact a new interior/exterior paint job can reinforce the desired appeal. Either way, there are important questions to ask when considering repainting a business.
What is the Overall Goal?
This question can help determine the scope of the painting project. Is there an area of the building that needs particular attention? Perhaps it’s been years since the exterior has been repainted. Maybe the interior just doesn’t look as appealing to customers anymore. Is the whole building in need of a boost, or just a change to liven things up?
Trying to Improve Public Image?
Some customer-based businesses consider themselves a “hidden gem.” While locals and frequenters may take pride in discovering such things, most people recognize that increased visibility leads to more traffic and profit. Perhaps choosing new exterior color that subtly reflects the business or atmosphere can make the commercial space pop a little. Additionally, a fresh coat of exterior paint subconsciously communicates a message that business is going well, promoting an overall sense of curiosity.
Is it for Customer Experience?
I’ve covered topics such as the effects of color and mood quite extensively, but it’s very relevant to businesses. Does the interior paint of the building compliment the service? For instance, medical buildings may desire colors that are comforting or seem cleaner. Local martini bars may want to create a relaxing atmosphere, while other establishments want to promote activity or social interaction. All these things can be achieved through a new painting color.
How Will Upgrades Affect Business?
This is generally the first consideration for many business owners. While a professional paint job may be the easiest and most cost-efficient way for an upgrade there’s another concern. Will the duration of the paint job affect current operational hours. The potential cost/loss of closing down, even for a day can be enough to cause many potential business owners to shy away from seeking out a professional painting company. Additionally, most want to ensure the safety and overall sanitary well-being of company equipment throughout the painting process, particularly for interior projects. Over the years Matthews Painting has learned to be flexible in adapting to business’s operating environments.
For businesses that find themselves wanting a clearer understanding of these business painting questions, we offer a consultation that begins with identifying and understanding the needs of the specific business operations. Then we will review all the options and recommend the most suitable solution. That’s just the way we do it, so give us a call with any questions today.