SpaceTransformations: Guest RoomsMay 28, 2014
How Interior Colors Boost Business: Part 2June 11, 2014
One of the challenges associated with running any business is providing customers with all of the necessary experiences and elements to achieve the desired public perception. While quality service and great products are always of crucial importance, there’s a psychological factor that comes into play when people visit dining and shopping locations. It’s atmospheric, and it can unleash feelings from hunger to comfort, or even spontaneity. Believe it or not, it’s all in the paint.
While meaning of certain interior paint colors can vary depending on culture and circumstances, each color is more deeply tied to an emotion or a feeling that registers similarly with many people. The good news for commercial business owners however, is that they can use these resulting emotions to their advantage to improve customer experience and even increase business! Here are some noteworthy interior colors that will set the mood for food, or promote relaxation.
Picture some of the most popular fast food restaurants for a moment. Nearly all of them include red, yellow, orange or a combination of some in their color palette and that’s no accident. These paint colors not only command attention, they also promote hunger. For example, red is a staple in most restaurants everywhere. This color on interiors has been associated with high-energy, resulting in hunger and even impulsive behavior (as in: sure, let’s order dessert!). Orange also functions in this capacity, encouraging social communication as well as optimism. Yellow has actually been known to release more serotonin as people spend time in rooms with these beautiful paint colors.
A Place to Unwind
Coffee shops, book stores and even low-light eateries provide an escape where ambiance has the opportunity to be as delightful as the services provided by the establishment itself. In order to create the best environment, commercial business owners have to look beyond dark color tones and assess the psychological effects of their interior painting choices. Green is often recognized as the color of balance and growth. This popular paint choice also stands for self-reliance, making it a great color for those looking to escape the daily routine with a rogue cup of coffee. Also, certain shades of darker blue have been known to lower blood pressure. Additionally, blue suggest trust and peace. In terms of psychological temperature, blue is on the colder scale and would perhaps encourage an extra bowl of soup or warm dessert at an eatery.