The Business Color WheelJanuary 8, 2015
Touchdown Touch-upsJanuary 21, 2015
Restaurants experience an annual dip in sales throughout the cold winter months. During this time, people are more inclined to stay home, particularly when snowy or icy road conditions are a factor. On top of that, some people visit fewer restaurants to avoid temptation while they are pursuing resolution goals. While establishments everywhere amp up their marketing efforts to drive more customers in, the slight reduction in business represents an excellent opportunity to update the interior of restaurants. Now is the perfect time to make some quick changes before the upcoming Valentine’s business surge.
A couple of months ago, I wrote about some interior paint colors that can enhance the dining experience for customers. But there’s more than just the specific color psychology that factors into improved business through paint.
A fresh interior color is the most cost-effective way to create a new, stimulating environment for customers while sending a message that “business is going well.” Rather than adding a trendy new kitchen appliance, a new splash of paint will be noticed immediately. As restaurant owners know, part of the allure of dining out, is the change of scenery. Revamping the eating area with vibrant interior colors can add to the enjoyment of the experience for customers and keep them coming back.
There’s also added benefit when choosing a professional painting company. During property inspection, workers are able to identify areas that require repair or attention that may have previously blended in. Additionally, it’s one of the best ways to get the job done quickly and accurately, with a final product that looks great.